GTM I've built, end to end
I help technical and B2B companies turn a great product into a repeatable revenue engine — from positioning and messaging to pipeline, demand generation, and sales automation.
GTM I've built, end to end
Most technical companies have real engineering and a real product — but revenue that depends on the founder being in every deal. That doesn't scale.
You sell to everyone, so you convince no one. Messaging is a feature list, not a reason to buy.
Deals come from referrals and luck. There's no repeatable motion that produces meetings on demand.
Revenue lives in one person's head. Nothing is systematized, so nothing scales past you.
Engineered from zero to repeatable — so growth doesn't rely on a single rainmaker.
ICP definition, positioning, messaging, pricing, and offer. The foundation everything else is built on.
Cold email infrastructure, sequencing, deliverability, and the inbox setup that lets outbound actually scale.
Clay, Apollo, data enrichment, and workflow automation — the operational layer that compounds output.
A repeatable process from first touch to closed — measured, tuned, and built to predictably fill the funnel.
A system, not a one-off campaign — designed to keep producing after the engagement ends.
Audit the current go-to-market, find where revenue leaks, and pinpoint the highest-leverage fix.
Rebuild positioning and stand up the outbound and automation infrastructure that generates pipeline.
Document the playbook and hand off a system your team can run — so the gains stick.
For technical founders and revenue leaders ready to move from founder-led sales to a repeatable system.
After an acquisition, the fastest, lowest-risk lever is often commercial. I partner with investors to accelerate go-to-market across portfolio companies.
"Food Ingredients Europe gated the attendee list — no export, no API. So I scraped it by hand and ran personalized outbound ahead of the show. It traced directly to 20+ booth meetings and a first distribution agreement in Singapore and Malaysia."
I cut my teeth closing commercial real estate deals in LA, then took those instincts global as a physical commodity trader in Greece — moving bulk fertilizer across three continents and navigating the chaos of industrial supply chains and dry bulk shipping.
Then go-to-market found me. I spent 10 months owning the entire GTM motion at Solmeyea — a Greek climate-biotech selling carbon-negative proteins made from CO2 to Europe's largest food, nutraceutical, and feed producers. I built the pipeline from zero and ran the full stack solo: Clay, Apollo, Smartlead, and the data automation behind it. Today I'm building the same engine end to end at Mailtech.
I'm drawn to hard problems in the physical and technical world, where real domain knowledge and systems thinking actually matter. Based in New York, working with founders, operators, and investors worldwide.
Book a call and I'll teardown your current go-to-market and show you the highest-leverage place to start.
Book a GTM teardown